Bilyana Gyurova
GVT FEST
Bilyana Gyurova
Spirits & FMCG Retail Professional (25+ yrs) | Premium Spirits Specialist |
Co-Founder of Gin, Vodka & Tequila Fest | Whisky Tasting Expert

25+ Years of Retail Excellence
I have 25+ years of experience in alcohol, tobacco and FMCG retail —
a world where real knowledge comes from daily work with products and from understanding how customers think. It's an environment where details decide everything: value, margins, positioning, and shopper behavior.
In recent years, I have focused on premium spirits through masterclasses, tastings, systematic learning and practical understanding of whisky, rum, gin, tequila and wine. I combine retail experience, premium spirits insight and tasting expertise.
Core Expertise
  • Deep retail knowledge
  • Premium spirits understanding
  • Tasting expertise
  • Strategic event planning
  • Brand partnerships
Building
Gin, Vodka & Tequila Fest | 05-06 юни 2026
As the Co-Founder of Gin Vodka & Tequila Fest
(currently in development), I am building a format designed to give brands a refined stage — meaningful presence, thoughtful content and an elevated, aesthetic approach to alcohol culture.
Refined Brand Stage
Meaningful presence beyond traditional booth formats
Thoughtful Content
Educational masterclasses and expert-led tastings
Elevated Experience
Aesthetic approach to premium alcohol culture
Partnership Opportunities
I'm interested in partnerships with alcohol brands, importers and distributors, companies in the premium spirits and cocktail segment, and events and formats with potential for strong brand integration.
Alcohol Brands & Importers
Strategic collaborations with premium spirits brands and distribution partners seeking meaningful market presence and refined positioning.
Premium Spirits Segment
Companies in the premium spirits and cocktail segment looking for expert representation and tasting expertise.
Brand Integration Events
Events and formats with potential for strong brand integration and elevated alcohol culture experiences.
Professional Experience
Current Role
Retail Entrepreneur | Рекс България ООД
December 2000 - Present (25 years 2 months) | Sofia, Bulgaria
01
Commercial Strategy
Driving commercial negotiations, product positioning, and sales strategy development
02
Financial Management
Financial planning & budgeting, contract oversight, and target setting
03
Operations Excellence
Trading operations, inventory optimization, promotional execution, and team coaching
Premium Spirits Expertise
My focus on premium spirits combines
systematic learning with practical understanding
through masterclasses,
tastings,
and hands-on experience,
I've developed deep knowledge across
whisky, rum, gin, tequila and wine.
This expertise enables me to collaborate
effectively and meaningfully
with alcohol brands and importers,
bringing both retail insight and tasting knowledge
to every partnership.
Whisky
Gin
Tequila
Rum
Wine
Core Competencies
Deep Retail Knowledge
25+ years of hands-on experience in alcohol, tobacco and FMCG retail, understanding customer behavior, margins, and positioning strategies.
Premium Spirits Understanding
Systematic learning and practical expertise across whisky, rum, gin, tequila and wine through masterclasses and tastings.
Strategic Approach
Strong structure and direct communication focused on partner value and intelligent alcohol culture built on knowledge, not mass consumption.
Education &
Continuous Learning
1
Computer Science
Sofia University St. Kliment Ohridski | September 1997 - January 2000
2
Master's Degree in Accounting
UNWE | 2001 - 2006
3
AI Specialization
SoftUni AI | May 2025 - February 2026
4
Digital Marketing
SoftUni Digital | June 2025 - March 2026
Professional Certifications
AI for Data Analysis
Advanced analytics and machine learning applications
Facebook Marketing
Social media strategy and digital advertising
AI for Images, Video & Audio
Multimedia content creation and optimization
Prompt Engineering
Advanced AI communication techniques
Google Ads
Digital advertising and campaign management
Google Analytics
Data literacy, Conversion tracking
AI for Education & Self education
Personalized Learning Design
Email Marketing
Campaign Strategy, Segmentation & Personalisation
UWNE
Master's Degree in Accounting
Let's Connect
I work directly, clearly and with strong structure — focused on partner value and on shaping an intelligent alcohol culture built on knowledge and experience, not on mass consumption.
Whether you're an alcohol brand, importer, distributor, or event organizer, I'm open to meaningful collaborations that elevate the premium spirits industry.
Phone
+359876506648
Email
bilyana.gyurova@gmail.com
Location
Sofia, Bulgaria