Bilyana Gyurova
GVT FEST

Bilyana Gyurova

Spirits & FMCG Retail Professional (25+ yrs) | Premium Spirits Specialist |
Co-Founder of Gin, Vodka & Tequila Fest | Whisky Tasting Expert


25+ Years of Retail Excellence

I have 25+ years of experience in alcohol, tobacco and FMCG retail —
a world where real knowledge comes from daily work with products and from understanding how customers think. It's an environment where details decide everything: value, margins, positioning, and shopper behavior.

In recent years, I have focused on premium spirits through masterclasses, tastings, systematic learning and practical understanding of whisky, rum, gin, tequila and wine. I combine retail experience, premium spirits insight and tasting expertise.

Core Expertise

  • Deep retail knowledge
  • Premium spirits understanding
  • Tasting expertise
  • Strategic event planning
  • Brand partnerships

Building
Gin, Vodka & Tequila Fest | June 5-6, 2026

As the Co-Founder of Gin Vodka & Tequila Fest
(currently in development), I am building a format designed to give brands a refined stage — meaningful presence, thoughtful content and an elevated, aesthetic approach to alcohol culture.

Refined Brand Stage

Meaningful presence beyond traditional booth formats

Thoughtful Content

Educational masterclasses and expert-led tastings

Elevated Experience

Aesthetic approach to premium alcohol culture

Partnership Opportunities

I'm interested in partnerships with alcohol brands, importers and distributors, companies in the premium spirits and cocktail segment, and events and formats with potential for strong brand integration.

Alcohol Brands & Importers

Strategic collaborations with premium spirits brands and distribution partners seeking meaningful market presence and refined positioning.

Premium Spirits Segment

Companies in the premium spirits and cocktail segment looking for expert representation and tasting expertise.

Brand Integration Events

Events and formats with potential for strong brand integration and elevated alcohol culture experiences.

Professional Experience

Current Role

Retail Entrepreneur | Рекс България ООД

December 2000 - Present (25 years 2 months) | Sofia, Bulgaria

Building Gin, Vodka & Tequila Fest | B&M Events LTD

Premium Spirits Expertise

My focus on premium spirits combines
systematic learning with practical understanding
through masterclasses,
tastings,
and hands-on experience,
I've developed deep knowledge across
whisky, rum, gin, tequila and wine.

This expertise enables me to collaborate
effectively and meaningfully
with alcohol brands and importers,
bringing both retail insight and tasting knowledge
to every partnership.

Whisky

Gin

Tequila

Rum

Wine


Core Competencies

Deep Retail Knowledge

25+ years of hands-on experience in alcohol, tobacco and FMCG retail, understanding customer behavior, margins, and positioning strategies.

Premium Spirits Understanding

Systematic learning and practical expertise across whisky, rum, gin, tequila and wine through masterclasses and tastings.

Strategic Approach

Strong structure and direct communication focused on partner value and intelligent alcohol culture built on knowledge, not mass consumption.

Education &
Continuous Learning

1

Computer Science

Sofia University St. Kliment Ohridski | September 1997 - January 2000

2

Master's Degree in Accounting

UNWE | 2001 - 2006

3

AI Specialization

SoftUni AI | May 2025 - February 2026

4

Digital Marketing

SoftUni Digital | June 2025 - March 2026

Professional Certifications

AI for Data Analysis

Advanced analytics and machine learning applications

Facebook Marketing

Social media strategy and digital advertising

AI for Images, Video & Audio

Multimedia content creation and optimization

Prompt Engineering

Advanced AI communication techniques

Google Ads

Digital advertising and campaign management

Google Analytics

Data literacy, Conversion tracking

AI for Education & Self education

Personalized Learning Design

Email Marketing

Campaign Strategy, Segmentation & Personalisation

UWNE

Master's Degree in Accounting

Let's Connect

I work directly, clearly and with strong structure — focused on partner value and on shaping an intelligent alcohol culture built on knowledge and experience, not on mass consumption.

Whether you're an alcohol brand, importer, distributor, or event organizer, I'm open to meaningful collaborations that elevate the premium spirits industry.

Email

bilyana.gyurova@gmail.com

Location

Sofia, Bulgaria